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    Welcome to the Ambassablog! We're the front-line employee bloggers of the San Diego County Regional Airport Authority and participants in the Airport Authority's Goodwill Ambassador Program.

    Here you'll find our continually updated posts about life at historic San Diego International Airport (Lindbergh Field).

    Take a look around, and Email us if there's something you'd like to see added to the Ambassablog or covered in future posts.
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    For questions or information about this blog and other social media tools used by San Diego International Airport, contact:
    Steven Shultz, M.S.
    Deputy Director, Public & Community Relations /
    San Diego County Regional Airport Authority: sshultz@san.org

‘Riding for the brand’

Where at San Diego International Airport can you see this curious blending of brand icons? Submit your answer using the comments link at the bottom of the post.

Where at San Diego International Airport can you see this curious blending of brand icons? Submit your answer using the comments link at the bottom of the post.

Howdy, folks! I spent the holidays with my family in my native Texas, and we included side trips to south Texas icons like the San Antonio Missions and the King Ranch — both places I visited while a Texas tyke but which take on added reverence in adulthood.

Here I am at a colorful branding statement about San Diego's beach culture. Where is this at the airport? Let me know by clicking the comments link at the bottom of this post.

Here I am at a colorful branding statement about San Diego's beach culture. Where is this at the airport? Let me know by clicking the comments link at the bottom of this post.

Missions and ranches were hewn from the rough brush country of both Texas and California by hardened folks who toughed out the elements and fickle markets. Working for such hearty stock of ranchers was held in great esteem. Have you ever heard the phrase, “Ride for the brand”? That refers to the “brand loyalty” of ranch employees who embraced the livestock brand registered by the ranch.

Out of respect to their employer, King Ranch cowboys styled themselves kineños, adding a whole new word to the rich tapestry of New World Spanish. During my King Ranch tour I had the privilege of hearing from an aged kineño, whose elegant English diction was thick with a lilting Spanish seasoning.

But what about branding in our urban world away from the ranch?

Ambassabloggers and all PCCR employees -- you know who you are -- are exempt from this contest.)

AMBASSA-CONTEST -- This is just a piece of a larger artwork located pre-security at the airport. The words you see are part of a longer phrase that flows through the piece. The first Airport Authority employee who submits the full phrase and your first name in the comments section below will win a $10 Jamba Juice card! Since you won't use your full name when submitting a comment below, after you submit the comment, also send an email to ambassablog@gmail.com with your full name, extension and the full phrase. If you're the first to submit the full phrase, a $10 Jamba Juice card is yours! (Note: Ambassabloggers and all PCCR employees -- you know who you are -- are exempt from this contest.)

Borrowing from the practice of the distinctive brands cattlemen used to differentiate their herds, branding is actually a popular marketing term these days. Airports especially love to capture a local angle of branding to create particular images of place that resonate in the experience of those who pass through them –lest every airport become Anyplace, U.S.A.

San Diego International Airport certainly ‘rides for the brand’ by embracing the place-making symbols of America’s Finest City. Consider some of the examples I located, pictured in this post.

What others might you add? How do you see the San Diego region branded in our airport?

Ambassablogger Ryan is dwarfed by a dramatic artistic branding statement about natural San Diego. Where is this at the airport? Submit your answer using the comments link at the bottom of the post.

Ambassablogger Ryan is dwarfed by a dramatic artistic branding statement about natural San Diego. Where is this at the airport? Submit your answer using the comments link at the bottom of the post.

And as a bonus: What is the unique brand of the King Ranch called? Use the comments link at the bottom of the post to submit your answer. If you’re the first Airport Authority employee to submit the correct answer (along with your name and extension) to ambassablog@gmail.com, you will win a $10 Jamba Juice gift card! jamba1

Cowboy up, y’all, with your input!ed

Jamba Juice, one of the most popular smoothie brands in America, just opened at San Diego International Airport! If you’re an Airport Authority employee who wins either of the contests described in this post, a $10 Jamba Juice gift card is yours.

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7 Responses

  1. King Ranch brand is the Running W

  2. Surfboard and Starbucks…T1 Food Court.

  3. Ryan is standing between T1 and T2 right outside the last doors by gate 19 on the side walk on the way to T2

  4. The Running W is the brand of the King Ranch, and theories as to its origins can be found at http://www.king-ranch.com/runningw.html.

    Congratulations to Authority employee Christy for a lightning fast quick-draw on the correct response. Enjoy your Jamba Juice gift card!

    Try the other challenge in the post for another chance to win, folks. Good luck!

  5. These surfboards “Starbucks” are located in the pre security T1 Food Court

  6. OK listen up contestants. There was a little confusion regarding the AMBASSA-CONTEST. The work of art in question is located in two separate parts of the airport, one part is post-security and the other part is pre-security. The part pictured in the post is the post-security part, and a team of employees has already submitted the correct phrase for that and will receive a Jamba Juice card. However, ANOTHER Jamba Juice card will go to the first Airport Authority employee who submits — as a comment to the post and as an email to ambassablog@gmail.com — the full phrase found in the pre-security part of this artwork. Good luck! — The Ambassablogmaster.

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