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    Welcome to the Ambassablog! We're the front-line employee bloggers of the San Diego County Regional Airport Authority and participants in the Airport Authority's Goodwill Ambassador Program.

    Here you'll find our continually updated posts about life at historic San Diego International Airport (Lindbergh Field).

    Take a look around, and Email us if there's something you'd like to see added to the Ambassablog or covered in future posts.
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    For questions or information about this blog and other social media tools used by San Diego International Airport, contact:
    Steven Shultz, M.S.
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South by Southwest

Ding! Southwest Airlines unveiled a new boarding procedure system-wide last November. As discussed in the Goodwill Ambassador Program, Southwest is our largest carrier at SDIA, accounting for about a third of all passenger traffic and flights with over 100 daily departures to 17 destinations (according to their Winter 2008 schedule — thanks Hampton).

One sign of the change are new boarding columns (shown here) you can see at the Southwest gates in Terminal 1 East (gates 1-10).

Although the boarding procedure still utilizes Southwest’s old A, B and C boarding group system, you are now assigned a number as well as a letter (your number is based on the order you checked in). The new system allows for more people to remain seated while the A group boards. The rules have also been changed slightly for passengers with small children.

Enjoy the photo of the new columns, along with one of me checking out the system (thanks to Marla and Elsie). Southwest Airlines has even put up a cool guide to their new boarding system on the Web.

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One Response

  1. It is great to see how Southwest Airlines makes change and helps their customers with this change in such a fun, simple, and understandable way. I love the instruction flip book! I wanted to read the entire book because it was different – not boring – but the end result is the education of the new boarding process! Kudos to SWA.

    From what I witness while watching the passengers utilize the new boarding system, the passengers seem to be much more relaxed. They walk up when their group is called – but they are walking up with coffee, magazines, food – all supporting the Airport Master Plan! Kudos again SWA for encouraging our passengers to enjoy the Airport services!

    By the way, the photos are fabulous!

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